Resale is booming, and brands are missing out
The fashion resale market is growing 2.7 times faster than the apparel market. Consumers of all ages are getting involved in buying and selling preloved items, and brands that don’t participate are missing out.
Continue powers your own resale marketplace on your website.
It’s where your customers can upload their previous purchases to list for sale, and buy preloved items and excess stock.
We help brands launch their own resale programme
Built with lean teams in mind to make resale a breeze
We make sure that launching resale is as operationally lightweight as possible. Our marketplaces operate peer-to-peer, meaning there’s no handling of preloved stock.
Plus, we take care of all customer service and logistics, so your team needs no additional capacity.
We work with fashion brands to make their customers love them even more
We work with brands that have thriving communities reselling via third-party apps or on social media and allow them to bring that community action in-house.
We’ve built a resale programme that customers love to use, making the upload and buying processes totally seamless.
Who we are: our founding team
Continue was founded by Harry, Richie, and Lydia. With backgrounds in fashion, tech, and growth, our founding team has a deep understanding of how fashion brands operate and what drives customers to buy and sell preloved.
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That’s why they’re creating a resale platform that both brands and consumers love to use.
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Richie Ganey, CTO:
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Richie built infrastructure across >35 countries at Nielsen Plc, and led product deployment at Vodafone.
Harry Riley, CEO:
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Harry is a serial entrepreneur, having previously co-founded Spirit AI and sold it to Amazon.
Lydia Hartley, Head of Growth:
Lydia previously founded Don’t Shop, Swap, a clothes-swapping platform.
