
If you’ve ever struggled with excess inventory, you’re not alone. Maybe you have unsold seasonal items, sample stock, or returned products that can’t be resold, taking up space.
You might have tried discounting, liquidating, or disposing of products to remove excess inventory. However, these methods can damage your brand, shrink margins, and create unnecessary waste.
There’s a better way. With a branded resale marketplace, you can turn surplus stock into a new revenue stream, drive customer engagement, and make sustainability a core part of your business - without sacrificing profits.
Why traditional methods to shift dead stock damage your brand
1. Discounting devalues your brand: frequent discounts teach customers to wait for sales, driving down your product’s perceived worth and damaging your brand image.
2. Liquidation leaves money on the table: selling excess stock to liquidators recovers only a fraction of the product’s value, and you lose control of where your products end up.
3. Disposal is wasteful: disposing of unsold products isn’t just wasteful; it’s a costly, unsustainable practice that today’s consumers won’t ignore. Shoppers expect brands to take responsibility for their impact, and tossing inventory is a fast track to bad press and lost trust.
Why resale provides a better solution
When you launch your own resale marketplace, you can sell dead stock alongside peer-to-peer listings. Here’s how it benefits your brand:
1. Maintain your brand value: rather than deeply discounting items, you can create a curated resale experience that feels exclusive - not like a clearance sale. Selling your pieces as sample stock alongside peer-to-peer makes gives your customers a different feeling from a sale, ensuring your brand stays premium, and customers continue to see your products as high-quality.
2. Recover more revenue and stay in control: resale allows you to sell products at higher margins than liquidation or bulk discounting. Since you run the resale programme, you control the price of each piece.
3. Build a more sustainable brand: resale extends the lifecycle of your products, reducing waste and reinforcing your sustainability efforts. Instead of being destroyed or ending up in an unknown destination, your products will go to consumers who use and love them. Plus, with resale, your customers can always sell your pieces on and continue the cycle!
Real brands, real results: Isla de Gar
Check out the contemporary handbag brand Isla de Gar. They sell their sample stock alongside peer-to-peer listings, and it’s been hugely successful - they’ve seen 94% of marketplace listings sell!
Rather than organise costly sample sales, Isla de Gar can easily list excess stock on their marketplace. This easy, flexible solution allows them to make further revenue from sample stock without damaging their premium brand image.

Sell excess stock on your resale marketplace and unlock revenue
Launching your own resale programme is a strategic asset for your brand. With your own resale marketplace, you’re not just offloading inventory; you’re turning it into a revenue stream while keeping your brand strong.
Think of it as the best of both worlds - you sell surplus stock, recover profits, and reinforce your commitment to sustainability, all without resorting to heavy discounts or liquidation. Plus, resale helps you connect with customers in a more positive, engaging way while positioning your brand as a leader in the circular economy.
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