
How Sarah Haran’s preloved programme made positive yearly ROI in under 12 days
How Continue helped luxury bag brand Sarah Haran to launch a highly successful preloved programme for their VIP customers.
ROI
12 days
to make back annual SaaS fee
Generating hype
21k
marketplace visits
Speedy selling
2.3 days
from item listed to sold
Why launch resale?
Offering a platform for dedicated VIP customers: Sarah Haran takes an innovative approach to community building through their VIP programme. This is where the brand’s most dedicated fans pay a subscription to get exclusive access to events, product launches, and engage with fellow handbag lovers.
Their preloved programme is exclusive to VIPs, providing them extra value for their subscription fee and giving them access to designs they might have missed in previous Sarah Haran collections.
Creating rotational wardrobes: Sarah Haran’s VIPs are “self-confessed handbag addicts” who are always interested in new collections. By launching a preloved programme, Sarah Haran offer VIPs a way to sustainably trade in their previous purchases and upgrade to something new using store credit. This gives VIPs the rotational wardrobe of their dreams!

"Thanks to Continue, we’ve successfully launched preloved, adding enormous value to our VIP customers. Now they can manage their wardrobes, sell on previously loved purchases, and get store credit towards something new.”
— Sarah Haran, Founder
Why work with Continue?

Preloved for store credit to drive LTV
Sarah Haran uses store credit, meaning VIPs can spend on new styles when they sell their current pieces. The brand receives the funds for each sale and then issues gift cards to the customers - this delivers that value back to them, driving repeat purchases and LTV.
Digital wardrobe technology
Sarah Haran’s highly engaged VIP members often own multiple bags - even when it’s difficult to organise them all! Thanks to Continue’s digital wardrobe technology, they can organise their purchases and see everything they’ve bought from the brand in one place.
Verified purchases with item history
Sarah Haran’s customers were buying and selling via third-party platforms but found it hard to trust authenticity and know the resale value of each bag. They gave feedback to the brand that they would value a trusted way to buy and sell preloved.
With Continue, item history is automatically available so buyers know when the bag was purchased and by whom. This ensures all purchases are safe and verified. Sellers are given a price for the bag based on its condition, so the value is clear.
In summary
Sarah Haran’s partnership with Continue helps them drive loyalty and engagement from their VIPs. It provides them with a sought-after service and gives the VIP’s further value on their membership fee. The preloved platform being VIP only boosts FOMO amongst non-VIPs, offering a further incentive to sign up for their membership club.
The programme achieved remarkable results quickly, recouping its annual SaaS fee within 12 days, highlighting its profitability. It also provides a sustainable way for VIPs to sell on preloved purchases for store credit, fostering customer loyalty and encouraging repeat purchases.
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