Wyse London brought their community home
Wyse customers loved reselling their pieces on third-party sites. With Continue, Wyse created an resale channel that brings superfans back to the brand.
Wyse London’s uniquely loyal community were reselling their pieces on Vinted, but the brand had no way to benefit and no visibility into who the new owners of their clothes were. They wanted to take back control of resale by bringing this behaviour into their own ecosystem, driving value and data into the business.
With Continue, Wyse London created an effortless resale channel that brings superfans back to the brand, driving repeat purchases and unlocking new revenue.
Results:
5000 customers on waiting list before launch
31x ROI in 8 weeks
67% reduction on WYSE items listed on Vinted
2000 listings in first month
How it works
Continue partnered with Wyse to launch their fully branded resale marketplace, integrated directly into the Wyse site. Customers can now buy and sell directly with each other for store credit, creating new revenue every time a piece changes hands.
Bringing resale into the brand ecosystem keeps superfans engaged and showcases the lasting, timeless appeal of Wyse products to new visitors to the site.
When consumers who are new to the brand sign up or buy something through resale, Wyse gains visibility over this data, helping them acquire new aspirational shoppers and nurturing them into long-term customers of the brand.
Kara Groves, CEO of Wyse London.
“It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes.”
Why Continue?
Effortless set-up
Continue integrated with the Wyse site in a single click, allowing the team to launch quickly with no technical or operational lift.
Fast scaling
A 5,000-strong waitlist delivered instant demand, helping generate thousands of listings and rapid engagement in the first weeks.
Community led
Wyse’s resale marketplace brings superfans back to the site, where they can chat, share stories in their profiles, and engage within the Wyse world. Customers spend 2.5x the credit they earn, driving meaningful new revenue through repeat purchases.
Summary
Powered by Continue, Wyse’s resale marketplace has become a new growth channel for the brand, driving new revenue through loyalty and new customer acquisition while keeping clothing in circulation for longer.
