
How Isla de Gar makes 20X ROI on resale with Continue
How Continue helped contemporary handbag brand Isla de Gar to create a cohesive brand experience, boost customer LTV, and monetise sample stock.
Sell-through rate
94%
sell-through rate on Isla de Gar's marketplace
Lifetime value
1.9x
higher spend from preloved customers than non-preloved customers
Drive ROI
20x
return on investment
Why launch resale?
Creating a cohesive customer experience: Isla de Gar founder Emma Garner saw her bags bought and sold on third-party second-hand sites. This highlighted the desire for resale amongst her customers, but the brand experience was entirely out of her hands. By launching her own resale programme, Emma and the Isla de Gar team can ensure a luxury shopping experience for both new and preloved buyers.
Access to customer insights: Another problem with seeing her bags on third-party sites was the lack of customer insights that the team could use. Since introducing resale on her own site, Emma and the Isla de Gar team have been able to understand resale customer data and use it to grow the business.
Offering a safe, verified way to sell high-quality products: Isla de Gar’s bags are individual and handmade, sold accordingly at a luxury price. Because of this, it was crucial to have item history available and seller verification so that preloved customers knew they were getting authentic Isla de Gar bags in good condition.

"With integrated resale, we’ve regained control of our brand experience. It’s added tremendous value for our customers, and the feedback has been amazing."
Emma Garner, Founder of Isla de Gar
Why work with Continue?

Resale for store credit
Isla de Gar offers store credit to customers who sell their items at a 20% uplift on the value of the sale. Store credit re-engages these sellers and encourages them to trade their old items for something new. In fact, the Isla de Gar team discovered that resale customers spend 1.9X more on new stock than non-resale customers.
Option to sell sample stock alongside peer-to-peer
With Continue, Isla de Gar can include sample stock in the preloved marketplace. This means that instead of hosting resource-intensive sample sales, Isla de Gar now sells sample stock year-round on their marketplace without extra marketing or advertising costs.
Ease of implementation
Thanks to Continue’s easy integration, Isla de Gar’s preloved marketplace was up and running in a few days. The team can run the marketplace on autopilot since Continue handles logistics, customer support, and email activation.
In summary
With Continue, Isla de Gar turned resale into a powerful opportunity, achieving a 20X ROI while strengthening brand loyalty and promoting sustainability. The integrated platform provides valuable customer insights, and delivers a seamless luxury experience that aligns with Isla de Gar’s values.
Discover what Continue can do for you.
