higher spend from preloved customers
sell-through rate on the marketplace
return on investment
Founder Emma Garner wanted to ensure her customers enjoyed a seamless, luxury experience whether buying new or preloved. Seeing Isla de Gar bags listed on third-party platforms made it clear that resale demand was there, but the brand experience was out of her hands.
By launching her own resale marketplace, Emma can now give customers the safe, branded environment they expect while ensuring every purchase reflects Isla de Gar’s quality.
Resale also gives the Isla de Gar team direct access to customer data they could never gather from third-party sites. This helps the brand understand buyer behaviour and use insights to strengthen loyalty and grow the business.
Because Isla de Gar’s handmade bags sit at a luxury price point, it was essential to verify sellers and include item history. Customers can now buy preloved bags with complete confidence in their authenticity and condition.
Emma Garner, Founder of Isla de Gar
"With integrated resale, we’ve regained control of our brand experience. It’s added tremendous value for our customers, and the feedback has been amazing."
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Sellers receive store credit worth 20% more than cash value, encouraging them to reinvest in new pieces. Resale customers now spend nearly twice as much as non-resale customers.
Instead of hosting time-consuming sample sales, Isla de Gar can list sample stock year-round on the resale marketplace, reaching customers without added marketing costs.
With Continue’s quick integration, Isla de Gar’s resale programme was live within days. Continue manages logistics, customer support, and email marketing, allowing the team to focus on brand growth.
Isla de Gar’s resale marketplace is more than a channel for second-hand bags. It delivers a cohesive luxury brand experience, provides valuable customer insights, and drives significant ROI. Powered by Continue, it helps the brand grow sustainably while giving every bag a longer life.
