How OOSC Used Resale to Boost Sustainability and Customer Loyalty
How Continue helped skiwear brand OOSC increase customer LTV, launch a new revenue stream, and keep more ski gear in circulation.
Customer acquisition
81%
of marketplace buyers are new to OOSC
Ownership time
11.7
months average ownership time before selling
Drive LTV
86%
higher LTV from preloved customers vs non-preloved customers
Why launch resale?
A new revenue stream: Founder Nick Marsden was initially concerned about preloved cannibalising his sales but soon realised that it would bring in a whole new revenue stream to the business. With resale, he can convert aspirational customers, such as students who may not have been able to afford a brand-new OOSC piece.
Increase customer LTV: Acquiring new customers is expensive, so increasing LTV is key. With resale, OOSC keeps customers engaged for longer, capturing their attention beyond just their first purchase. Plus, resale buyers don’t stop at preloved, OOSC can use their data to re-engage them for future product launches.
Better for the planet: OOSC customers are passionate about the mountains, and so is the brand. Resale ensures that jackets stay in use instead of ending up in landfill, supporting a sustainable future for winter sports.
"We love our customers and the planet, so launching resale was ideal. We can engage customers for longer and do our bit to keep snow on the mountains!”
– Nick Marsden, Co-founder of OOSC
Why work with Continue?
Peer-to-peer resale: Customers were already buying and selling OOSC products on secondhand marketplaces. Continue gave OOSC a way to bring that activity in-house. Since the platform works like Vinted or eBay, there’s no behaviour change - just an easier, brand-owned experience.
Aligning excess inventory with preloved pieces: With Continue, OOSC can also list excess stock alongside peer-to-peer listings, ensuring every piece finds a home. Instead of sitting in storage, these jackets go to customers who will use them - perfectly aligning with OOSC’s sustainability goals.
In summary
By partnering with Continue, OOSC turned resale into a powerful tool for sustainability, new customer acquisition, and long-term revenue growth. The result? A more engaged, loyal customer base and a business model built to last.
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