of marketplace buyers are new to OOSC
higher LTV from preloved customers vs non-preloved customers
months average ownership time before selling
OOSC is about more than bold skiwear. The brand stands for colour, fun, and protecting the mountains for future generations. Their customers share this same passion, but resale was happening elsewhere where OOSC had no part in the conversation.
With Continue Resale, OOSC customers can now buy and sell directly with each other on the brand’s own website. This keeps jackets in use for longer, brings new audiences into the community, and builds deeper loyalty among their most dedicated fans.
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Founder Nick Marsden was initially concerned that resale might cannibalise sales, but instead it opened the door to aspirational buyers, such as students, who may not have been able to afford a new piece.
Preloved keeps customers engaged beyond their first purchase. Buyers who start with resale often go on to purchase new collections, increasing lifetime value.
OOSC customers care about the mountains, and so does the brand. Resale keeps gear in circulation and out of landfill, supporting a sustainable future for winter sports.
Nick Marsden, Co-founder of OOSC
"We love our customers and the planet, so launching resale was ideal. We can engage customers for longer and do our bit to keep snow on the mountains!"
Continue gave OOSC a branded resale space that works just like familiar platforms, but fully owned by the brand.
Excess inventory can be listed alongside preloved pieces, ensuring every jacket finds a home instead of sitting in storage.
Resale brings in new fans, deepens loyalty with existing customers, and generates measurable growth.
OOSC resale is more than a marketplace. It connects passionate skiers, attracts new buyers, and keeps gear in use, all while supporting the brand’s sustainability mission. Powered by Continue, OOSC turned resale into loyalty, impact, and a new source of growth.
