days to make back annual SaaS fee
marketplace visits
days from item listed to sold
Sarah Haran has always taken an innovative approach to community building. Their VIP programme brings together the brand’s most dedicated fans, who pay a subscription for exclusive access to events, product launches, and a space to connect with fellow handbag lovers.
The preloved programme extends that community by creating a trusted marketplace where members can pass on pieces, discover designs they missed, and share their collections. For VIPs - many of whom call themselves “handbag addicts” - it is a chance to enjoy the rotational wardrobe of their dreams while staying closely tied to the brand.
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Keeping resale exclusive adds another benefit to the membership and strengthens loyalty among Sarah Haran’s most passionate fans.
Members can trade in previous purchases and upgrade to something new using store credit, making their collections more sustainable and exciting.
Continue powers item verification and pricing based on condition, so every resale feels transparent, safe, and fair.
Sarah Haran, Founder
"Thanks to Continue, we’ve successfully launched preloved, adding enormous value to our VIP customers. Now they can manage their wardrobes, sell on previous purchases, and get store credit towards something new."
Every resale brings funds back to the brand and rewards sellers with gift cards, driving repeat purchases and higher lifetime value.
VIPs can organise their handbags in one place, making it simple to see their collections, decide what to sell, and plan their next purchase.
Pre-filled listings, clear pricing, and item history make selling fast and effortless, while giving buyers the confidence they need.
Sarah Haran’s preloved programme is more than resale. It is a VIP-only community where members can connect, share, and rotate their wardrobes in a safe and sustainable way. Powered by Continue, it has delivered rapid ROI, deeper loyalty, and lasting value for the brand’s most dedicated customers.
