How Sargasso & Grey made back annual ROI in just 21 days
How Continue helped footwear brand Sargasso & Grey launch resale to drive customer LTV.
Drive ROI
21 days
to make back annual ROI
Generating listings
181
listings in the first month
Increase LTV
241%
higher spend from preloved sellers
Why launch resale?
Prioritising longevity: Sargasso and Grey’s founder, Katie Owen, believes in buying better. That means investing in pieces that fit you properly and looking after them. By introducing resale, her customers are incentivised to take care of their shoes, knowing they can be resold later.
Increasing conversion: Sargasso and Grey’s shoes are of premium quality and are accordingly priced higher than fast-fashion brands. Giving customers the knowledge that they can recoup some of the value of their purchase through resale makes the purchasing decision easier.
Recognising shifting customer needs: Katie recognised that her customers have shifting needs regarding footwear. Some customers may buy formal shoes for a certain period, but these needs evolve as their lives change. Allowing them to buy high-quality shoes and resell them for store credit towards a different style later keeps that customer engaged and meets their needs.
“By encouraging preloved, we’re encouraging customer to take care of their shoes and buy better.”
– Katie Owen, Founder of Sargasso and Grey
Why work with Continue?
Peer-to-peer selling: Customers are already used to the peer-to-peer experience on sites like Vinted, so when Sargasso & Grey launched their marketplace with Continue, their customers' behaviour didn’t have to change. This helped them have higher adoption rates and engagement with preloved.
Selling excess stock: Katie and her team can easily list excess stock alongside preloved items. This includes returns where buyers tried the shoes at home and returned them scuffed or damaged, allowing Sargasso and Grey to recover revenue.
A marketing engine driving demand: Thanks to Continue’s email automation, Sargasso and Grey’s marketplace constantly generates new listings. Their lean team can focus on growing new customers while Continue nurtures lapsed customers through resale.d
In summary
Sargasso & Grey is perfectly suited for resale: their beautifully crafted shoes are built for longevity, allowing customers to wear them for years and still resell them at a strong value.
By partnering with Continue, they swiftly transformed resale into a new revenue stream. The seamless setup and hands-off daily operations free up their lean team to focus on what they do best: growing their brand.
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