days to make back annual SaaS fee
higher spend from preloved customers vs non-preloved customers
listings in the first month
Sargasso & Grey designs premium, wide-fit footwear often bought for one-off occasions. Many pairs were worn once and stored away, despite having plenty of life left in them.
The team wanted to extend product use, make premium purchases easier to justify and re-engage customers when their needs changed. They also desired a simple way to sell sample pairs and lightly scuffed stock without adding operational work.
Continue launched a fully branded resale marketplace integrated into the Sargasso & Grey site. Customers can buy and sell preloved pairs for store credit, creating an accessible entry point for new shoppers whilst encouraging existing customers to return when they want a different style.
The team also use the platform to sell sample pairs and returns, turning previously idle stock into incremental revenue.
Katie Owen, Founder of Sargasso & Grey
"By encouraging preloved, we’re encouraging customers to take care of their shoes and buy better."
Integration took one click and no technical work. The platform began generating results immediately.
Preloved items attract aspirational first-time shoppers, which is especially valuable in the wide-fit category. Brands are given access to this marketing data so they can nurture the new community members into full-priced customers.
Returned, scuffed, and one-off pairs sell through the marketplace alongside customer listings, helping the brand recover revenue without compromising brand equity. These items can be listed directly from Shopify in just a few clicks, making the process effortless for the team.
