days to make back annual SaaS fee
higher spend from preloved customers vs non-preloved customers
listings in the first month
Founder Katie Owen believes in buying better: investing in pieces that fit properly and looking after them. Resale supports this philosophy by encouraging customers to care for their shoes, knowing they can be resold later.
Sargasso & Grey’s premium footwear sits at a higher price point than fast fashion. Giving customers confidence that they can recoup some of the value of their purchase through resale makes investing in quality easier.
Customers’ footwear requirements change over time. Formal shoes may be essential at one stage, but less relevant later. Resale allows customers to trade in their past purchases for store credit and choose a different style when their lives evolve, keeping them connected to the brand.
Katie Owen, Founder of Sargasso & Grey
"By encouraging preloved, we’re encouraging customers to take care of their shoes and buy better."
Continue gave Sargasso & Grey a branded resale space that mirrors the peer-to-peer platforms customers already use, helping adoption happen naturally.
Returns and scuffed pairs can be listed alongside preloved items, allowing the brand to recover revenue that might otherwise be lost.
Continue’s automated emails generate regular new listings and re-engage lapsed customers, while Sargasso & Grey’s lean team focuses on growth.
Sargasso & Grey’s resale marketplace is more than a channel for selling shoes. It reflects the brand’s values of longevity and care, gives customers flexibility as their needs change, and drives stronger lifetime value. Powered by Continue, it helps the brand grow sustainably while staying true to its ethos.
