spend versus credit redeemed
higher spend from preloved sellers
sell-through rate
of marketplace revenue from new customers
Snag customers were already actively reselling pieces in Facebook groups with over 40,000 members. While this demonstrated strong demand, the activity sat outside the brand’s ecosystem.
Snag wanted to bring resale back in-house with a trusted solution that protected its inclusive community, strengthened brand control, and unlocked resale as a new revenue stream.
Snag partnered with Continue to launch a fully embedded resale marketplace on its website. Existing customers can resell previous purchases for gift cards or cash, encouraging repeat spend. At the same time, Snag gains access to a new audience of aspirational shoppers discovering the brand through preloved items, and can engage them directly via email and owned channels.
Crucially, the brand brought community-led resale out of fragmented social spaces and into a safe, visible environment that reflects Snag’s inclusive ethos.
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Continue removed operational friction through a fully managed, integrated platform. Shipping, payments, and customer support are handled end-to-end, allowing Snag to launch and scale resale as a growth channel without adding internal workload.
Verified listings, moderated messaging, and digital wardrobes brought Snag’s existing Facebook community on-site and made it visible to the brand. Customers can interact directly, make offers, and connect through shared style, driving strong marketplace performance and incremental new product sales.
Powered by Continue, Snag transformed an active but external Facebook resale community into a safe, brand-owned marketplace. The result is a resale experience that reinforces inclusion, extends garment life, and delivers clear commercial impact. Resale is now an effortless growth engine for Snag, proving that community-led, impact-driven strategies create lasting growth.
