sign-ups in the first 11 weeks
orders placed
ROI in 11 weeks
listings created
marketplace sell-through rate
favourites
Sustainability is at the heart of the &SONS brand. They had a no-waste ethos, offered repair services, and hosted a Salvage Sale, where past-season pieces, samples, and repaired garments were made available to customers, even before launching their own resale channel.
Community has never been an add-on either. It is the brand. Through the Pioneers Club loyalty programme, in-store events, retreats, and private groups, where customers connect and support one another, &SONS has built a true brotherhood.
Launching a resale marketplace that allows customers to keep clothing in circulation and connect in a meaningful way was the natural next step.
With &SONS Preloved, customers can now buy and sell directly with each other on the brand’s own website. Pieces keep in circulation, sellers are rewarded with credit to spend on new &SONS clothing, and the community grows stronger.
From rare one-off finds to past-season favourites, Preloved keeps clothes in use - reducing the brand’s environmental impact.
Unlike third-party resale platforms, Continue gives &SONS customers a place to trade while staying firmly inside their world.
Instead of relying on discounts or points, resale rewards loyal customers with something meaningful: the chance to pass on clothing, receive credit to spend on new pieces, and stay connected to the community.
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Kelly James, Head of Operations & ESG Strategy
“Through salvage sales and resale with Continue, we’ve kept over 3,500 units in circulation - and sent zero to landfill.”
Customers can chat with one another, make offers, favourite items, and even look inside each other's wardrobes - turning resale into a sociable activity that drives community engagement online.
Pre-filled descriptions, ready-to-go photos, and smart pricing make selling effortless.
In just 11 weeks, &SONS has achieved an 8.67× ROI, all driven by repeat purchases from customers who spend store credit after making a sale.
&SONS Preloved, powered by Continue, is a community space where customers can connect and treasure their clothing for longer, whilst helping the brand reach its sustainability and loyalty goals.
