ROI achieved in the first month
of preloved customers are new to the brand
of marketplace items listed within Style Cheat’s return window
Style Cheat saw their pieces being sold on Vinted at undervalued prices. By creating their own branded resale space, they regained control of resale value and ensured listings reflected the brand’s quality.
Returns outside the window or in imperfect condition created costs and difficult customer interactions. With resale, Style Cheat offers customers a way to pass on non-refundable items responsibly, recovering value for the business.
When items sold on third-party platforms, Style Cheat lost visibility into new customers. By hosting resale in-house, they now capture valuable insights on preloved buyers and bring them into the Style Cheat community.
Natalie Reynolds, Co-founder of Style Cheat
"Resale is helping us tackle returns in a way that benefits both our business and the planet."
Continue’s marketplace mirrors customer behaviour on platforms like Vinted but makes the process easier with digital wardrobes, pre-loaded details, and ready-to-use images.
Automated email flows encourage customers to resell and use store credit, while preloved buyer data helps convert them into new-stock customers.
Continue handles logistics, customer service, and payments, allowing Style Cheat’s lean team to focus on brand growth.
