higher spend from preloved sellers
of excess inventory sold
months average ownership time before resale
Tiba + Marl designs practical yet stylish bags for parents, including nappy and buggy bags. As children grow, parents’ needs change too. Resale gives them an easy way to pass on products they no longer need and invest in something more relevant to their current life stage.
The team noticed growing resale activity on platforms like Vinted, which risked cannibalising sales and diluting the brand. By launching resale in-house, Tiba + Marl turned this behaviour into an additional revenue stream while gaining valuable customer insights.
Resale helps Tiba + Marl extend the life of each item, reducing waste and ensuring products stay in circulation longer. It also provides a smarter outlet for excess stock, offering an alternative to heavy discounting while protecting brand image.
Anna Tizard, Co-founder of Tiba + Marl
"Resale felt like a natural next step for us. It gives our bags a second life, keeps customers engaged, and aligns with everything we stand for."
Tiba + Marl’s community was already buying and selling on Vinted and eBay. Continue made it simple to harness that behaviour in a branded space the brand controls.
Excess stock can be sold directly on the resale marketplace, setting it apart from new collections while preserving brand positioning.
With a lean team, Tiba + Marl needed resale without overhead. Continue handles logistics, customer support, and infrastructure so the team can focus on growth.
Tiba + Marl’s resale marketplace is more than a platform for second-hand bags. It supports evolving customer needs, protects brand equity, and unlocks revenue from excess stock. Powered by Continue, it keeps products in circulation longer while driving growth and loyalty.
