customers on the waiting list before launch
ROI in 8 weeks
reduction in Wyse items listed on Vinted
listings in the first month
Wyse London’s uniquely loyal community were reselling their pieces on Vinted, but the brand had no way to benefit and no visibility into who the new owners of their clothes were.
They wanted to take back control of resale by bringing this behaviour into their own ecosystem, driving value and data into the business.
Continue partnered with Wyse to launch their fully branded resale marketplace, integrated directly into the Wyse site. Customers can now buy and sell directly with each other for store credit, creating new revenue every time a piece changes hands.
Bringing resale into the brand ecosystem keeps superfans engaged and showcases the lasting, timeless appeal of Wyse products to new visitors to the site.
When consumers who are new to the brand sign up or buy something through resale, Wyse gains visibility over this data, helping them acquire new aspirational shoppers and nurturing them into long-term customers of the brand.
Kara Groves, CEO of Wyse London.
“It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes.”
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Continue integrated with the Wyse site in a single click, allowing the team to launch quickly with no technical or operational lift.
A 5,000-strong waitlist delivered instant demand, helping generate thousands of listings and rapid engagement in the first weeks.
Wyse’s resale marketplace brings superfans back to the site, where they can chat, share stories in their profiles, and engage within the Wyse world. Customers spend 2.5x the credit they earn, driving meaningful new revenue through repeat purchases.
