customers on the waiting list before launch
ROI in 8 weeks
reduction in Wyse items listed on Vinted
listings in the first month
Wyse London has always been more than a clothing brand. It is a world built around joy, connection, and style that lasts. Their customers feel a strong bond with founder Marielle Wyse and with each other. However, when they traded Wyse pieces secondhand, it occurred where the brand had no presence and no involvement in the conversation.
Wyse wanted to change that.
With Wyse London Preloved, customers can now buy and sell directly with each other on Wyse’s own website, keeping the community together, keeping clothes in circulation, and encouraging traffic back to the site.
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Instead of scattering across resale sites, Wyse customers now have a dedicated space to connect, trade, and share their wardrobes inside the brand they love.
One hundred ten percent of the sale value is returned to the seller in Wyse credit, encouraging a one-for-one wardrobe refresh that is both joyful and sustainable.
From past season gems to unique one-off finds, Preloved lets customers shop each other’s style, discover hidden treasures, and share the stories behind the clothes.
Kara Groves, CEO of Wyse London.
“It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women’s wardrobes.”
Continue provided Wyse with a fully branded, customer-to-customer resale space that is seamlessly integrated into their site and powered and managed behind the scenes.
Pre-filled listings, verified product histories, and smart pricing recommendations mean selling takes seconds. Exclusive drops and email updates keep buyers excited to return and engage.
In just eight weeks, Wyse transformed Preloved into a new revenue stream, generated thousands of listings, and deepened loyalty among their most engaged customers.
