How Tiba + Marl turned resale into a revenue driver
How Continue helped accessories brand Tiba + Marl launch resale to drive customer LTV and extend the life of their products
Excess stock solution
85%
of excess inventory sold
Passing it on
13
months average ownership time
Driving LTV
215%
higher spend from preloved sellers
Why launch resale?
Supporting evolving customer needs: Tiba + Marl designs bags for parents like nappy and buggy bags. As children grow, so do their parents' needs. A resale offering gives customers an easy way to pass on items they no longer need and purchase something more relevant to their current life stage.
Preventing canabilisation: The Tiba + Marl team saw increasing traction of their products on third-party sites like Vinted, which was cannibalising their sales. By bringing resale in-house, the team can harness it as an additional revenue stream, and get access to valuable resale customer data.
Making the most out of every product: Tiba + Marl saw resale as a way to maximise the use of each item they make. The team wanted to extend the life of every product and find a solution for any excess stock. A dedicated marketplace keeps products in circulation longer, helping reduce waste and making the most of the resources used to create them.
“Resale felt like a natural next step for us. It gives our bags a second life, keeps customers engaged, and aligns with everything we stand for.”
– Anna Tizard, Co-founder of Tiba + Marl
Why work with Continue?
A smarter solution for excess stock: Tiba + Marl needed a way to manage surplus inventory without relying on constant discounting. With Continue, they can sell excess stock directly through their marketplace. It sets excess stock apart from other products on their website, protecting their brand image.
A resale model their customers already understand: Tiba + Marl’s community was already reselling on Vinted and eBay. The peer-to-peer model wasn’t new, but it was happening without them. Launching resale simply harnessed behaviour that was already there, offering more control, better data, and a way to keep customers in their ecosystem.
Operationally light service: With a lean team, Tiba + Marl needed a resale solution that didn’t add operational strain. Continue handles the logistics, customer support, and infrastructure, so the Tiba + Marl team can offer a seamless resale experience without the overhead and stay focused on growing the core business.
In summary
Tiba + Marl’s resale programme proves that circular commerce can drive serious results, not just for sustainability, but for business performance. By launching a peer-to-peer marketplace with Continue, they’ve tapped into existing customer behaviour, extended product lifecycles, and unlocked a new way to drive LTV - all without additional capacity from their team.
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