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  • Writer's pictureRichie Ganney

Will Integrations Impact My Website's Performance?

Updated: Jul 8




As the resale industry gains serious momentum, brands are exploring ways to engage and ultimately benefit from resale. When considering their options, it’s useful to understand the two types of online marketplaces brands can benefit from.


  • Managed Service White Label

  • Peer-to-Peer Multi-Brand

We will explore the features of each as well as the pros & cons.


Managed Service White Label Marketplace

What is it?

This service is where a third-party manages all aspects of the resale operations. This includes building a fully fledged, e-commerce website specifically for your brand. Once a customer purchased from you, and later decides to resell their piece, the third-party will handle the whole process - inbound logistics, inventory management, storage, processing, photography, order fulfilment, outbound logistics, customer care, payouts, and returns.


Consumers usually access the marketplace through your website.


Peer-to-Peer Multi-Brand marketplace

What is it?

This service enables brands to integrate into their existing peer-to-peer marketplace. These marketplaces operate like similar marketplaces you are most likely familiar with. Transactions are made between two parties (a private seller and a private buyer) and they are responsible for fulfilment. Technological advancements have seen these online marketplaces become very sophisticated, allowing very frictionless trading. This includes automatically pulling data from the brand so consumers don't have to manually add their items, package and delivery slip automation, transactions escrow to protect funds from fraud, order tracking etc.


Conclusion

As always, the answer to the question of which type of resale marketplace is right for my brand is ‘it can depend’. If you’re a very high-value luxury brand with a lot of disposable cash then the costs of establishing a Managed Service White Label Marketplace may not be such a blocker. In our opinion however, for the vast majority of brands, the Peer-to-Peer Multi-Brand marketplace is likely to be most desirable due to the lower cost, accessibility, brand discoverability and customer experience.


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